Beyond the Prompt
Mastering AI Imagery with ChatGPT
ChatGPT 4o introduces native image generation within its chat interface, making it easier than ever to produce, refine, and explore AI visuals. This workshop offers a practical and inspiring introduction to these new capabilities. Whether you’re designing a concept poster, reimagining architecture, or exploring your own creative projects, you’ll leave equipped with the tools, knowledge, and inspiration to use AI in your design process.
Who is this for?
This workshop is tailored for beginners—creatives, designers, marketers, and curious minds—who want to explore the power of AI-generated images using ChatGPT 4o. No prior experience is needed. You’ll benefit whether you’re actively creating or just observing.
What do I need?
Bring your laptop or tablet with access to ChatGPT Plus (GPT-4o). While hands-on practice is encouraged, you’re also welcome to attend just to watch, learn, and be inspired. Feel free to bring images or sketches from your own projects if you’d like to experiment.
Mentors
Riccardo Piazzai
Architect & Strategic Leader in BIM, Digital Twins, and AI, with international experiences in Italy, Japan, and Denmark. Instrumental in driving digital strategies for industry leaders like Schmidt Hammer Lassen, Perkins & Will, and Mario Cucinella Architects, bridging the gap between technology and design.
He is deeply interested in the intersection between design, digital technology, and entrepreneurship as an opportunity to foster equality, sustainability, and future-ready thinking. Since 2017, he has been immersed in Computational Design and BIM, particularly in data-driven design workflows within a strategic framework.
Programme
Welcome & Introduction
- Introduction to NORDFY and the workshop purpose
- What is GPT-4o and what’s new?
- Live showcase of real AI-generated images
Prompting Basics: From Idea to Image
- Learn the art of writing effective prompts for visual generation
- Examples: photorealism, illustrations, text integration, branding styles
- Live prompt-crafting demo with real-time results
Hands-On: Your First AI Image
- Create your own images with guided support
- Suggested creations: posters, moodboards, logos, product design
- Collaborative prompt-building with facilitators
(15 minute Break)
Advanced Techniques & Creative Refinement
- Deep dive into style control, color, layout, and text handling
- Upload and modify your own images
- Mini challenge: recreate a product or scene using reference
Visual Storytelling & Final Showcase
- Mini-project: build a visual story or image sequence
- Theme examples: “Dream Architecture”, “Future of Design”
- One-on-one feedback, group sharing, wrap-up reflections
- Ethical insights and what’s next with AI visuals
Important Info:
- It is advisable to have active plans for the following tools: Midjourney, Prome AI, Krea AI and Runway. This tools covered have free versions, except for Midjourney.
- Basic knowledge of interior design and architecture is recommended.